About the role
This platform has four audiences who want different things from the same product — institutions, brands, talent and their parents — and marketing to all of them in one voice reaches none of them. This role owns the pipeline: what brings each audience in, and what happens to them once they arrive.
What you will do
Own demand generation across every stakeholder. Run campaigns — email, paid, content, events — and hold them to pipeline rather than impressions. Build the free tools and resources that bring people in before they are ready to buy, and work with product to ship them. Own the sequences and lists in the CRM. Report honestly on what worked, including the things that did not.
What we are looking for
Three or more years in B2B demand generation or growth marketing. Comfortable with a CRM, an email platform and an attribution argument. Able to write copy yourself rather than briefing it and waiting. Evidence that something you ran produced revenue somebody can point at.
Apply
No account needed — we will set one up for you.
Name, email and the questions above are needed.