NIL glossary
What is an endorsement in NIL?
An endorsement is a message, such as a post, video, ad or appearance, in which an athlete promotes a product, service or business, and it is the most common kind of NIL deal.
On this page
In detail
The Federal Trade Commission treats a paid or gifted endorsement as advertising, so the connection must be clearly disclosed. In NIL Go, a valid business purpose means the deal uses the athlete's NIL to promote or endorse goods or services sold to the general public for profit. Most high school associations allow endorsements only without school names, logos or uniforms.
Frequently asked questions
Do athletes have to disclose paid endorsements?
Yes. The FTC requires a clear disclosure whenever an endorser is paid or receives something from the brand.
Sources
- Disclosures 101 for Social Media Influencers — Federal Trade Commission
- Student-Athlete NIL Deals — College Sports Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.