NIL glossary
What is NIL (name, image and likeness)?
Name, image and likeness (NIL) is a person's name, nickname, picture, portrait, likeness, signature, voice, identifying biographical information and other identifiable features, and the right to be paid when a business uses them.
On this page
In detail
In college sports, NIL refers to athletes earning money from the commercial use of their identity, which the NCAA has allowed since July 1, 2021. An NIL deal pays an athlete for promoting a business, not for playing.
See What is NIL? for the full explanation.
Frequently asked questions
What does NIL stand for?
Name, image and likeness.
Sources
- Glossary — College Sports Commission
- NCAA adopts interim name, image and likeness policy (June 30, 2021) — NCAA
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.