NIL glossary
What are personal branding activities?
Personal branding activities (PBA) is the term the Indiana and Michigan high school associations use for high school NIL, chosen to set their models, in which schools stay out of deals, apart from college NIL.
On this page
In detail
Michigan's PBA rule, expanded January 27, 2026, allows endorsements, appearances, social media and more, with disclosure to the school and the MHSAA within seven days. Indiana's PBA rule took effect with the 2026-27 school year. Both bar school affiliation, uniforms and school-arranged deals. See Michigan and Indiana.
Frequently asked questions
Is personal branding the same as NIL?
Yes, in substance. Indiana and Michigan use the term for their high school NIL rules.
Sources
- Name, Image, Likeness (Personal Branding Activity) — Michigan High School Athletic Association
- Board of Directors approves personal branding activities — The Reporter (Indiana)
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.