NIL guide
How to get your first NIL deal
Most first NIL deals come from local businesses that already know you: check your rules, build a simple profile that shows who you are and who follows you, reach out to businesses you genuinely use with a specific idea and price, and put the deal in writing before you post anything.
Key facts
- Check your state, school and association rules first; high school athletes in a few states cannot sign deals with businesses.
- Local businesses are often the easiest first partners.
- Division I athletes must report deals of $600 or more to NIL Go within five business days.
- Never use your school's logo or uniform without permission; in high school, almost never.
On this page
Steps
- 1. Know your rules: see NIL rules by state and your school's policy.
- 2. Build a profile: a short bio, your sport and position, a few strong photos, your follower counts and what you care about outside the game.
- 3. Make a list of businesses you actually use: restaurants, gyms, shops, car dealers, local services.
- 4. Pitch a specific idea: for example, two posts and one appearance in a month, with a price.
- 5. Price fairly: start with what similar athletes near you are paid; for college deals with school-connected payers, NIL Go reviews whether pay is in a reasonable range.
- 6. Get it in writing: deliverables, dates, pay and content rights. See NIL contracts.
- 7. Report and disclose: report where required, and label posts clearly as ads.
Frequently asked questions
How do athletes find NIL deals?
Most start with local businesses, their own network and NIL marketplaces where brands post opportunities.
How much should I charge for an NIL deal?
Base it on your reach, the work involved and what similar athletes earn; keep it in a reasonable range.
Next steps
Sources
- Student-Athlete NIL Deals (NIL Go) — College Sports Commission
- Disclosures 101 for Social Media Influencers — Federal Trade Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.