NIL glossary
What is a deal facilitator in NIL Go?
In NIL Go, a deal facilitator is a business or person that makes the payment to an athlete on behalf of a deal sponsor, such as a marketing agency or multimedia rights holder.
On this page
In detail
A matchmaker that only connects the sponsor and athlete, without handling payment, is not a facilitator and does not need to be named in the NIL Go submission. Facilitators are also checked for association with the athlete's school.
Frequently asked questions
Do I have to list the agency that introduced me to a brand?
Not if it only made the introduction. A company that pays you on the sponsor's behalf is a facilitator and must be identified.
Sources
- Glossary — College Sports Commission
- Student-Athlete NIL Deals — College Sports Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.