NIL glossary
What is a deal sponsor in NIL Go?
In NIL Go, the deal sponsor is the business or person that will ultimately benefit from using an athlete's NIL and is the original source of the money for a third-party NIL deal.
On this page
In detail
NIL Go looks at the deal sponsor's relationship to the athlete's school to decide whether the deal involves an associated entity or individual. Rules on professional service providers say the entity using the athlete's NIL must be the originating source of the money, not the agency that facilitates payment.
Frequently asked questions
Is a marketing agency the deal sponsor?
Usually not. The deal sponsor is the business that benefits and provides the money; an agency that pays on its behalf is the deal facilitator.
Sources
- Glossary — College Sports Commission
- Rules and Policies — College Sports Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.