NIL rules by state
Florida NIL rules for college and high school athletes
Florida college athletes can earn NIL money, and Florida Statute 1006.74, slimmed down in 2023, now mainly protects that right, requires financial literacy workshops and shields schools from liability. Florida high school athletes can earn NIL money too under FHSAA Bylaw 9.9, approved in 2024, which bans collectives, school marks and any deal used for recruiting.
We confirmed the college statute against the official 2025 Florida Statutes. The FHSAA bylaw details come from a school district policy and published legal summaries of Bylaw 9.9; check the current FHSAA handbook for exact wording.
| Level | Rule | Who sets it |
|---|---|---|
| College | Yes: Fla. Stat. § 1006.74 | Fla. Stat. § 1006.74 (2025) |
| High school | Allowed with limits | Florida High School Athletic Association (FHSAA) |
Key facts
- College law: Fla. Stat. § 1006.74, which covers state universities, Florida College System schools and private colleges receiving state student aid.
- Florida colleges must run at least two financial literacy, life skills and entrepreneurship workshops of at least five hours each, in different semesters, before an athlete graduates.
- A Florida college or its employees, including coaches, are not liable for harm to an athlete's NIL earnings from decisions routinely made in running athletics.
- The 2023 rewrite (HB 7-B) removed Florida's earlier limits on schools helping arrange NIL deals.
- High school: FHSAA Bylaw 9.9 allows NIL with a written contract that may not run past high school graduation.
- FHSAA bans NIL collectives and the use of school, FHSAA or NFHS marks, and bars schools and boosters from arranging deals.
On this page
Florida NIL law for college athletes
Florida's college NIL statute, Section 1006.74, took effect July 1, 2021. In February 2023 the Legislature rewrote it (HB 7-B), removing the parts that had barred schools and their employees from causing NIL payments to athletes, the requirement that NIL money come only from parties unaffiliated with the school, and the limit on deals lasting past an athlete's participation.
As it reads today, the statute:
- States the Legislature's finding that athletes must have an equal opportunity to control and profit from the commercial use of their name, image and likeness.
- Requires each covered school to run at least two financial literacy, life skills and entrepreneurship workshops, each at least five hours, in different semesters, before an athlete graduates. The second must be more rigorous, and the workshops may not include marketing by financial product providers.
- Shields schools and their employees, including coaches, from liability for harm to an athlete's ability to earn NIL money that results from decisions routinely made in the course of college athletics.
- Directs the Board of Governors and the State Board of Education to adopt implementing rules.
Because the statute no longer restricts school involvement, Division I athletes in Florida follow NCAA and College Sports Commission rules, including NIL Go reporting for deals of $600 or more, plus their school's policies.
Florida high school NIL (FHSAA Bylaw 9.9)
The FHSAA Board of Directors voted in June 2024 to allow high school NIL, and the State Board of Education approved the change. Bylaw 9.9 lets students profit from their NIL through commercial endorsements, promotional activities, social media and product or service advertising, subject to these rules:
- The deal must be a fully signed, written contract, and it may not extend past the student's high school graduation date.
- No NIL collectives (Bylaw 9.9.4.2). Schools and booster clubs may not form collectives or raise money for athletes.
- No school, district or booster involvement in forming, directing or providing NIL deals.
- No use of the uniforms, logos, mascots, insignia or marks of a member school, the FHSAA or the national federation of state associations without the school's written consent and license.
- No deal used as a guise for recruiting.
- A student who transfers to another FHSAA school in the middle of a season may not sign an NIL agreement that season, unless an exception applies.
- An agent must be registered as an athlete agent with the Florida Department of Business and Professional Regulation, or be a Florida-licensed attorney.
Florida school districts publish their own NIL policies and forms on top of Bylaw 9.9. Ask your athletic director for your district's version.
Frequently asked questions
Can Florida high school athletes get NIL deals?
Yes, since 2024, under FHSAA Bylaw 9.9. Deals must be in writing, may not run past graduation, may not use school or FHSAA marks, and may not involve a collective or recruiting.
Are NIL collectives allowed for Florida high school athletes?
No. FHSAA Bylaw 9.9.4.2 bans NIL collectives, and schools and booster clubs may not form them or raise money on athletes' behalf.
What does Florida's college NIL law require?
Florida Statute 1006.74 requires two financial literacy and life skills workshops before graduation, protects schools from liability for routine athletic decisions, and recognizes athletes' right to profit from their NIL.
Can Florida colleges help athletes find NIL deals?
Yes. The 2023 rewrite removed the state's restrictions on schools arranging NIL deals; NCAA and College Sports Commission rules still apply.
Next steps
Sources
- Florida Statutes § 1006.74 (2025) — The Florida Senate
- Florida Loosens Its NIL Law (HB 7-B, 2023) — Duane Morris
- Policy 5.801: Name, Image, and Likeness (applying FHSAA Bylaw 9.9) — Sarasota County Schools
- High school NIL arrives in Florida — Greenspoon Marder
- Florida High School Athletic Association — FHSAA
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.