NIL glossary
What is a professional service provider in NIL?
A professional service provider is someone, such as an agent, a marketing agency or a multimedia rights holder, who helps an athlete find, negotiate or manage NIL deals, and who may facilitate payments as long as the business using the athlete's NIL is the source of the money.
On this page
In detail
The NCAA's interim policy allowed athletes to use professional service providers, and the settlement-era rules let them assist with payments only when the entity using the athlete's NIL is the originating source of compensation. In high school, several associations bar service providers connected to the school; Minnesota bars those employed or contracted by the school.
Frequently asked questions
Can an agency pay an athlete for a brand?
Yes, as a facilitator, as long as the brand that uses the athlete's NIL is the original source of the money.
Sources
- Rules and Policies — College Sports Commission
- NCAA adopts interim name, image and likeness policy (June 30, 2021) — NCAA
- MSHSL Name, Image and Likeness Policy — Minnesota State High School League
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.

