NIL rules by state
Utah NIL rules for college and high school athletes
Utah college athletes can earn NIL money under NCAA and College Sports Commission rules and their school's policy; we found no Utah college NIL statute. Utah high school athletes may accept money for their name, image and likeness under the UHSAA's amateur rule, as long as they do not wear a school uniform or insignia in an ad or lend their name and team affiliation to a commercial endorsement.
The UHSAA rule is checked against its handbook. Utah's lack of a college NIL statute is based on our searches; confirm with your school.
| Level | Rule | Who sets it |
|---|---|---|
| College | No state statute | NCAA and College Sports Commission rules; school policy |
| High school | Allowed with limits | Utah High School Activities Association (UHSAA) |
Key facts
- We found no Utah statute on college NIL.
- Utah's Big 12 schools take part in House settlement revenue sharing.
- High school: UHSAA Handbook, Interpretations and Guidelines 1.6.1(F) says a student may accept money for the use of their name, image and likeness.
- It is a violation to wear a school team uniform or school insignia in any advertisement, promotion or endorsement.
- It is a violation to lend one's name and team affiliation to a commercial endorsement; endorsements without school team or school affiliation are allowed.
- Appearances for nonprofit organizations need UHSAA Board of Trustees approval, and cash awards for competition remain banned.
On this page
Utah college NIL
We found no Utah statute on college NIL. Since the NCAA's interim policy took effect on July 1, 2021, athletes at schools in states without an NIL law may take part in NIL activity without breaking NCAA NIL rules, and each school sets its own NIL policy.
Division I athletes also report third-party deals of $600 or more to NIL Go within five business days.
Utah high school NIL (UHSAA amateur rule)
The UHSAA Handbook's interpretations of the amateur rule (1.6.1(F)) say that although a student may accept money for the use of their name, image and likeness, it is a violation to:
- Wear a school team uniform or any identifying school insignia in any advertisement, promotional activity or endorsement for a commercial product or service.
- Lend their name and team affiliation for a commercial endorsement.
The rule is not meant to restrict commercial endorsements with no school team or school affiliation. Appearances for nonprofit organizations must be approved by the Board of Trustees, and students may not accept cash awards in any UHSAA activity.
Frequently asked questions
Can Utah high school athletes get NIL deals?
Yes. The UHSAA allows students to accept money for their NIL, as long as there is no school uniform, insignia or team affiliation in the endorsement.
Next steps
Sources
- UHSAA Handbook (Interpretations and Guidelines 1.6.1) — Utah High School Activities Association
- NCAA adopts interim name, image and likeness policy — NCAA
- Student-Athlete NIL Deals — College Sports Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.