NIL rules by state
Wisconsin NIL rules for college and high school athletes
Wisconsin college athletes can earn NIL money under NCAA and College Sports Commission rules and their school's policy, because Wisconsin has no state college NIL law. Wisconsin high school athletes have been allowed to earn NIL money since May 20, 2025, after WIAA member schools approved a constitutional amendment 293 to 108, as long as they are not associated or identified with their school team, school, conference or the WIAA.
We could not read the WIAA's adopted text; this page relies on legal and news summaries.
| Level | Rule | Who sets it |
|---|---|---|
| College | No state statute | NCAA and College Sports Commission rules; school policy |
| High school | Allowed with limits | Wisconsin Interscholastic Athletic Association (WIAA) |
Key facts
- Wisconsin has no state statute on college NIL that we could find.
- High school: WIAA member schools approved NIL 293-108 on April 25, 2025.
- The rule took effect with publication of the May 20, 2025 WIAA Bulletin.
- Students may not be associated or identified with their school team, school, conference or the WIAA in NIL deals.
- Trackers report no team uniforms or school or WIAA logos, and bans on alcohol, tobacco, marijuana and weapons.
- Wisconsin's Big Ten school takes part in House settlement revenue sharing.
On this page
Wisconsin college NIL: no state law
We found no Wisconsin statute on college NIL. Since the NCAA's interim policy took effect on July 1, 2021, athletes at schools in states without an NIL law may take part in NIL activity without breaking NCAA NIL rules, and each school sets its own NIL policy.
Division I athletes also report third-party deals of $600 or more to NIL Go within five business days.
Wisconsin high school NIL (WIAA)
On April 25, 2025, the WIAA's representatives voted 293 to 108 to approve a constitutional amendment allowing NIL. It took effect with the May 20, 2025 WIAA Bulletin.
- Students may make NIL deals only if they are not associated or identified with their school team, school, conference or the WIAA.
- Trackers report no team uniforms or school or WIAA logos, and bans on alcohol, tobacco, marijuana and weapons.
Ask your athletic director for the WIAA's full rule and any school policy.
Frequently asked questions
Can Wisconsin high school athletes get NIL deals?
Yes, since May 20, 2025, as long as the deal does not associate or identify them with their school team, school, conference or the WIAA.
Next steps
Sources
- WIAA approves NIL rule — Boardman Clark
- Name, image, and likeness opportunities for Wisconsin students officially begin — WRCO
- High School NIL Tracker — Business of College Sports
- NCAA adopts interim name, image and likeness policy — NCAA
- Student-Athlete NIL Deals — College Sports Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.