NIL rules by state
Maine NIL rules for college and high school athletes
Maine college athletes can earn NIL money under LD 1893, the state NIL law effective March 31, 2022. Maine high school athletes can earn NIL money under the Maine Principals' Association's NIL policy, adopted April 28, 2022, as long as they make no reference to their school or the MPA, keep NIL out of team activities, avoid banned categories and involve no school staff.
The MPA policy is checked against its handbook; the college law summary relies on a law-firm tracker.
| Level | Rule | Who sets it |
|---|---|---|
| College | Yes: LD 1893 (2022) | LD 1893 (2022) |
| High school | Allowed with limits | Maine Principals' Association (MPA) |
Key facts
- College law: LD 1893, effective March 31, 2022.
- High school: MPA Handbook Appendix DD, "Name, Image, and Likeness Policy," adopted April 28, 2022.
- Allowed: commercial endorsements, promotional activities, social media and product or service advertising.
- No one employed by a member school, including coaches, teachers and administrators, may be involved in a student's NIL.
- No reference to the school or the MPA, and no NIL partner apparel, logos or endorsements during team activities.
- Banned: adult entertainment, alcohol, tobacco, cannabis, controlled substances, prescription drugs, casinos and gambling (including sports betting and lotteries), and weapons.
On this page
Maine NIL law for college athletes
Maine's college NIL law, LD 1893, took effect March 31, 2022. It protects the right of athletes at Maine colleges to earn NIL compensation; Maine colleges also set their own NIL policies.
Division I athletes also report third-party deals of $600 or more to NIL Go within five business days.
Maine high school NIL (MPA)
Appendix DD of the MPA Handbook, adopted April 28, 2022, lets a student-athlete profit from their own name, image and likeness through commercial endorsements, promotional activities, social media and product or service advertisements.
- No one employed by a member school, including coaches, teachers and administrators, may be involved with a student's NIL.
- No reference to a member school or the MPA in any NIL activity.
- No endorsing or promoting third parties during team activities, and no NIL partner apparel, logo or marks during team activities.
- Banned: adult entertainment, alcohol, tobacco, cannabis, controlled dangerous substances, prescription pharmaceuticals, casinos and gambling (including sports betting, the lottery and betting on video, online and mobile games), and weapons, firearms and ammunition.
Frequently asked questions
Can Maine high school athletes get NIL deals?
Yes, under the MPA's NIL policy (adopted April 28, 2022): no reference to the school or MPA, no school staff involvement, nothing during team activities and no banned categories.
Next steps
Sources
- MPA Handbook, Appendix DD: Name, Image, and Likeness Policy — Maine Principals' Association
- Nationwide Name, Image, and Likeness Tracker (August 2024) — Foley & Lardner
- Student-Athlete NIL Deals — College Sports Commission
This is general information, not legal advice. NIL rules differ by state, school, association and sport, and they change often. Check the official sources linked on this page and talk with your school's compliance office, your state association or a licensed attorney before you sign anything.